Important message to subscribers of this blog

Recently I got some very good advice from someone concerning this blog. He suggested that if I stay with blogger, I'd wind up painting myself into a corner. He suggested I use WordPress instead.

I looked into WordPress and I saw how correct he was.

So, I've switched.

Problem is that I don't think I can transfer the subscribers of this blog over to the WordPress blog.

That means that if you'd like to keep getting this blog in a feed, you'll have to subscribe again.

Yeah, I know. That's just what you need. Another time wasting task to take care of.

I'm sure sorry, but it'll just take a few seconds.

Go to:

www.PaulsPublicityBlog.com

You'll see the orange icon you need to subscribe in the upper left corner.

This will be the last message from this blog.

Thanks for sticking with me. I've got plenty of information to share with you at my new location.

Paul

The Good News and Bad News About Publicity

For a good while now I’ve been talking about publicity and celebrity status. I’m doing this because of the enormous shift that’s taken place in the way people get publicity, recognition and business.

I mentioned in an earlier post that we have switched from being a credential society to a celebrity obsessed society. Like it or not, that’s the way it is. If you refuse to recognize that, your business and your publicity efforts will suffer.

I mentioned how easy it is to become a “celebrity” - whether you’re going to be a celebrity grocer, auto mechanic, dentist, accountant, interior decorator or whatever. Publicity automatically gives you that celebrity status. You don’t have to do anything special to get it. It’s the greatest bonus in the world.

Now for the good news about publicity. If you know how to get and use publicity properly and your competition doesn’t, you win. I don’t care how big your competitor is or how well established they are. You know how to use the most powerful marketing tool in existence - publicity. So you win.

And the bad news. If you don’t know how to get and use publicity and your competition does, you lose. I don’t care how big you are or how well established, you lose.

We are in a true David and Goliath situation right now. I see it lasting for a long, long time. The rules have changed. If you haven’t changed, life is going to be more difficult than it has to be - and it’ll only get worse.

I don’t want to make it sound like publicity is the end all and be all of marketing. But I do want to make it perfectly clear that it is the most powerful marketing tool you have available to you. It’s also the most powerful marketing tool your competiton has available.

The winner is the one who learns how to use publicity correctly - and who puts it to use.

Me, Paris Hilton and Your Publicity Campaigns

I despise Paris Hilton and everything she represents.

That's an emotional response.

I also admire Hilton and her ability to draw the attention of the media better than anyone else on this planet.

That's the reality.

I spoke about emotional response vs. reality earlier in these posts. If you haven't read it, do that right now. It's critical to understanding this whole concept.

You may not like the idea that Paris Hilton attracts the media better than anyone on this planet. You may think it's not right. You may think it points to the ills of current society.

All of that doesn't matter. The only thing that matters is the reality - she DOES attract the media better than anyone else on this planet - and because of that, she earns $6.5 million a year simply showing up at parties, night clubs, etc.

You don't make $6.5 million - and you're intelligent!

You can crank about "what should be" - and you'll lose. Or you can acknowledge what is - and you'll win. This is how you must plan your publicity campaigns.

More on this next time. I'll have some good news - or maybe some bad news for you. Depends on how you look at it.

In the meantime, if you don't already have my publicity kit, you're wasting publicity opportunities every single day. Go to: www.MillionDollarPublicity.com, join my publicity family and start enjoying the benefits.

See you next time.